Kitteny soft, for those who go for that sort of thing

We're speeding along the highway from Moncton to the Confederation Bridge. We pass a large industrial building on our right.

Henry: What's that?

Me: That's where they make Royale Bathroom Tissue. Toilet paper.

Henry: Why do they have a picture of a white kitten on the building?

Me: I guess because they want you to think their toilet paper is as white, soft, and fluffy as a kitten.

He thinks a moment.

Henry: I don't think I'd like to wipe myself with a cat.